10 great WordPress plugins to boost your marketing in 2020 - Paragon Themes
great WordPress plugins to boost your marketing in 2020

If you were looking for WordPress plugins, you would have to go through a very large number. There are more plugins than you can think of and even if you select a particular genre or type, there would be enough to take away hours from your day to go through a substantial number.

Now, going through all these plugins looking for the one that fits your needs may sound just about right but if you could get some help, that would surely help you better.

Before we come back to that, we need to figure out one particular thing: Your plugin needs. What sort of plugin you need and what functions do you need it to perform for your business. 

At the moment, we know we are going for WordPress Marketing Plugins and that points us to what we need and what we are looking for in a plugin.

But even before you look for plugins, we guess you need to choose the right theme. That is because themes are pivotal to your website’s success. You can have a look at these themes if you can’t decide for yourself.

Why you need WordPress Plugins for marketing?

If you cannot market your product, you are really missing out on a possibly larger audience and clientele. Marketing actually gives you more exposure and more chances at creating conversions.

We all know that marketing done right is nothing short of a completed transaction at times. How that works now? You need to have all the tools and all the weapons.

We are clearly referring to WordPress marketing and such plugins that could lead you to higher conversions and sales. The way we have assembled this list, we believe you are not searching for a plugin, it is more like ‘create WordPress plugin’ scenario.

These marketing plugins can be your best aid when it comes to creating opportunities for your business. If used right, they can bring higher conversion rates and higher revenues.

Moreover, if you are an affiliate marketing website, you will also need a few other tactics to grow better. We also have a refined list for affiliate marketing services here!

The list of 10 best marketing plugins

We all know how daunting a task it can be to find the right one among thousands and even more. You might think of one plugin as the perfect one and choose it just to see a better plugin a few days later.

On the other hand, if you decide to go through all of the plugins on the web, you are going to need days, maybe months before you actually make it through them all.

That means you definitely need a shortcut here. We think we can help you by narrowing things down for you. We can shorten the list to the 10 best Plugins that we have found through an in-depth search. You can choose the one that suits your needs then.

You can find all kinds of marketing plugins here. You may find premium plugins that you can enjoy and you can even find the best free plugins for your website on this list.

Although, if you are specifically looking for plugins and tools that are associated with Search Engine Optimization and strategies, we recommend you to have a look at this list. Or we also have one particular SEO tool in mind too!

1.  GroundHogg

Groundhogg — Marketing Automation & CRM for WordPress

Looking for a WordPress marketing automation plugin? We have got one for you right at the top of this list. GroundHogg is one of the finest marketing automation and CRM plugin available on the internet.

With GroundHogg, you get the ability to turn your simple static webpages or content into a customer journey. That sounds fancy, doesn’t it? Moreover, it is a perfect alternative to every other CRM software too.

It helps you with lead capture, sending of personalized emails, collecting customer data, profiling subscribers, automating customer journeys, and improving E-commerce sales.

GroundHogg allows you to send unlimited emails and collect an unlimited amount of data from your users. You can send email blasts or plan email automation with certain trigger events with GroundHogg, making it a perfect replacement for all CRM tools.

It is easy to use as it comes with a drag-and-drop email builder and an automated funnel builder. Both of these simpler methodologies allow you to create and plot your strategies without much hard work.

In short, GroundHogg is one of the finest plugins when it comes to CRM, customer journeys, and marketing tactics. You are replacing several other tools with one simple plugin!

2.  Thirsty Affiliates

Thirsty Affiliates

Thirsty Affiliates comes in two different and distinct variants. You can choose to go for the free version or opt for the premium one. Both versions have great features for your marketing plan.

If you are an affiliate marketing business, this is one of the simplest and comprehensive tools to ever occur for you. It is so simple that you can even forget that you added a whole new plugin for your affiliate marketing strategy.

It allows you to create an affiliate link in a shorter form with your website’s URL. You can save this affiliate link to use in any of your posts without having to type it or paste it.

All you have to do is to select the TA button that the plugin adds to your editing interface, select the link that you created earlier, and continue working with your content.

The button is just like the add link button already on your WordPress editing interface and it helps you add your affiliate links to your content with great ease.

You can add images and banners to your affiliate links and call them up for later usages. Also, with Thirsty Affiliates, you can track all clicks on your links with live statistics.

3.  MailChimp for WooCommerce

MailChimp for WooCommerce

If you have been doing business online for some time, you would definitely know that CRM plays a vital role in the success of any online business that depends on customer retention.

Basically, CRM helps you with the increment in CLVs of your customers. You might have encountered a number of CRM tools and software all over the internet. We have too!

MailChimp for WooCommerce compared to all of them has a few aces up its sleeve. We can say one thing for sure: It adds value to your customer journeys and increases the customer lifetime value manifold.

If you are running a store on WooCommerce, this one is just perfect for you. It helps you create email automation for your customers regarding abandoned carts and all.

It is dynamic, it is simple, and it helps you keep in touch with your customers. What else would you need in a marketing plugin?

4.  RankMath

rankmath seo plugin

If there is marketing, it would be a heinous crime not to discuss Search Engine Optimization and SEM. We, thus, brought you this excellent SEO plugin that helps you keep count of your efforts towards better search rankings.

RankMath starts to analyze your website from the get-go and continues to do so until you delete it somehow. It has a step-by-step installation wizard and it helps you profile your SEO needs and strategies as it learns more about your website.

RankMath comes with a clean and simple user interface so that you don’t need to be a tech wizard to understand your website’s statistical analyses through the dashboard.

You don’t need to worry about losing speed or your website slowing down with the installation of RankMath as is the case with many SEO plugins and tools.

It has a code optimized for speed and performance. RankMath also adds value to your website with 404 error management, rich snippets, and breadcrumb navigation.

In simpler terms, if you want to upscale your SEO strategy, you definitely need to install RankMath to your website without any delay.

5.  WP Chatbot

WP-Chatbot for Facebook Messenger Customer Chat

Chatbots have been growing since ever and we know the reason. They help your users get in touch with your business even if you aren’t there. Isn’t that great?

But let us tell you that not every chatbot is that great. There are certain things that you need to keep in mind. The first thing is pricing and the next thing is the ease of use and access.

WP Chatbot is greatly judged by those two parameters and maybe every other parameter that you can think of. It links your website to your Facebook Business Page and lets you stay in touch even when you aren’t there.

You can continue the chat later on in the messenger even if the customer is no longer on your website. It is simple and it fulfills the purpose of your live chat option on the website.

Moreover, a single inbox for all incoming messages makes it easier for you to keep track of all your conversations and reply to them promptly and without delays.

Moreover, if you want to equip this tool and further strengthen your arsenal by integrating it with other chatbot tools, it is perfectly compatible with that too. It is complete, isn’t it?

6.  Edit Flow

You want to stay in the flow while you work on WordPress and don’t want to spend on expensive tools to organize your work? We think we might have a simple solution for you then.

Edit Flow allows you to collaborate with your editorial team inside WordPress with a number of provisions regarding content scheduling and updates.

It has an in-built calendar that helps you and your editorial team keep a track of what’s on board and what you have coming up in the near future. This saves you the time and effort of creating separate sheets and all.

It allows for custom statuses, editorial comments, editorial metadata, story budgets, and user groups. All these functions help you keep a closer connection with your schedules and your editorial team.

We recommend using Edit Flow if you are looking for a simpler way to track work related to content and editing for your website. It is minimal, yet comprehensive to say the least.

7.  HubSpot for WordPress  

HubSpot for WordPress

HubSpot for WordPress simply connects your website to your Hubspot account. That should initially give you an idea of how it would work with your website and what you can expect from a marketing point of view.

It is so easy to install that you just need to find it from the list of all available plugins on WordPress with a search and click on install, all this done being an admin. Once executed, you will have it on board.

You can then log into your Hubspot account from within the plugin and that would create a secure link between your website and your Hubspot account.

It gives you a dashboard that lets you monitor all newly created contacts and lets you keep a track of activities as a whole. You can create and manage contacts from within your WordPress in your Hubspot for later use too.

With this plugin, you can create segmented lists for sending out email campaigns or blasts, making it an easier task for you to specify an audience with those segmented lists.

Moreover, you can also create forms and pop-ups with Hubspot in addition to its chatbot facility. That all and its great SEO advantages make it a plugin worth a try for sure.

8.  Google Site Kit

google site kit

Marketing starts with you knowing where you are and what your audience is. We think that if you know about your standings and the pattern of your audiences, you can then move on to the advertising and optimization part of the marketing.

Google Site Kit helps you with the first step of marketing. The step where you determine the strategy for your future marketing approach. The plugin helps you see how your audience finds you!

It presents easy to understand statistics right on your WordPress dashboard. That way, you don’t have to log into another platform to look into the statistics for your website.

Its search console analyses help you understand how your audience tends to find you through search engines. This very information can help you with SEO and your advertisement planning as well.

You can also install multiple Google tools without having to alter much in the existing setup. That, and Adsense, analytics, Adsense, page speed insights, and tag manager make this plugin a really great asset all in all.

9.  YARPP

Yet Another Related Posts Plugin

First of all, You need to know what YARPP means. It is a contraction for Yet Another Related Post Plugin. That would make it pretty clear what this should be about.

It works on the basic concept of liking coffee and being directed to more and better coffee every day. You would understand the concept that this plugin works on.

It shows your audience posts that are related to the content that they are reading and guide them to more of your content. The more they are connected to your content, the more are the chances of conversion for you.

It has an advanced algorithm that uses different parameters and taxonomies to find related content to the content that the user is already looking at.

This all makes your content readily available to the audience in the form of thumbnails and lists with the content being viewed. What better than marketing yourself on your own website?

10.  Easy Social Sharing

Easy Social Sharing

Social Media is basically the best way to market your business in the modern era. With the bulk of potential audiences and customers spending a bulk of their time on social sites, you need to tend to that need too.

If your users can come to your website, like a particular piece of content, you need to make sure that they can spread the word around. Give them an option to share your content on their favorite channels.

Easy Social Sharing allows you just that. It is easy to install and easy to place anywhere in your content. You can add any social media platform’s sharing option to the list and let your users market you for you.

The plugin is supported by Ajax and supports more than 18 social channels. That allows your users to share your content with their social media with a simple click.

It has 7 design layouts and 4 icon layouts allowing you to alter the way social sharing appears on your website. It also has easy dashboard settings so that everything is easy for you.

Conclusion

These 10 great marketing plugins are almost everything that you would require to market your business in a perfect manner. You just need to decide which one suits your niche and needs the best.

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