Setting up conversion tracking on WordPress websites - Paragon Themes
conversion tracking on WordPress websites

There is no doubt about one thing: Conversion tracking is an art of the highest form and stature. How come we deduce such an inference? It is easy to learn and it requires dedication to master.

We know that your business requires a lot of strategy for growth and that is the exact reason that we believe you need to know more about your analytical standings more than ever.

Say your business is at a standstill or at a point where you feel there is no stagnant growth and still a revenue stream. You can only change things for better if, in the first place, you know where you stand with your audiences.

Your business growth is a journey towards a reputation growth and maintenance. You can only keep up if you keep track of your goals, audiences, and revenues.

These particulars that are rooted inside the statistical data of your business correlate to business standings, performances, and issues that you need to keep in mind.

What is a conversion?

You run a business and you have a product to sell. Your business has goals that you might want to record as achieved when a customer completes the desired action related to that goal.

Let’s take one of our casino clients as an example. They thought that only a sold product counted as an achieved goal and they only tracked that particular goal.

It was evident that they needed other goals as well that contributed to the achievement of the final goal. Hence, they had to switch to tracking every goal based on the part of the funnel.

What is a conversion? It depends on what your campaign is. You are running a lead magnet campaign, your goal, and subsequently, the conversion would have to be a visit to the landing page and submission of the lead form.

In case you are selling a product with upsells, you have multiple goals in the funnel. The first product page would be a goal in terms of the visited page and the thank you page after the purchase would be a goal in terms of revenue.

In general terms, conversion refers to any goal step achieved in a funnel. It can be a goal that defines the beginning of a purchase funnel after an ad campaign or a goal that defines the end of a selling funnel after a successful purchase.

Conversion Tracking for your website

A few businesses used to rely on click tracking techniques and some still do that, but we suggest stepping it up a little. You need conversion tracking if you need to know how your business is panning out.

When you have conversion tracking set up for your website, you can then look at the statistics and find out where you have been losing customers or audiences.

That is the only way you can then alter your funnels in a way that can profit your business and your campaign. You can only do that if you can look at the statistics and know where you stand.

Once you have conversion tracking installed on your website, you can then track the number of times your campaign goal was achieved and look to make it all better.

Conversion Tracking Tools

To track goals and conversions, you need conversion tracking software that would help you keep track of your conversions. If you need to measure a website conversion, you need to choose the right tool.

For organic and CRM campaigns, you should go with Google Analytics. For SEM-based campaigns, you should opt for Google Ads tracking, and for SMM based campaigns, go for the conversion pixel or tracking pixel from Facebook.

Google Analytics

Google Analytics is the best way to track conversions that are based on behaviors, page views, and interactions with the website. It is specifically perfect for multi-step funnels.

If you want to set up tracking on your website, you can start by adding the universal tracking code for your website to all webpages that you want to track data for.

Once you have added the tracking code to the webpages, you can then create goals inside analytics and track their progress later on. These goals are based on your campaign and its steps.

To create a goal, you need to go into the settings option at the bottom left of your analytics account dashboard. Inside that tab, you have to choose Goals to create a goal.

You can define the goal type, for instance, take a page visit, and then add the link for the goal URL. Once you complete this step, you just need to test the conversion tracking to make sure your goal is being tracked.

If your goal is being tracked, you can then keep a track of your conversions and improve your strategies based on the statistical results.

Google Ads

When you are dealing with Ad campaigns, although you can use Google Analytics, it is best to go with Google Ads tracking as the preferred method of conversion tracking.

You need to go into the conversions tab inside your Google Ads account and add a new conversion. Once you have chosen the type of conversion you need to track, add the details and you will receive an HTML code.

You need to install this unique tracking code on the webpage that you want to track conversions on. You will need a different conversion and different HTML code for each unique webpage you want to track conversions for.

Facebook Pixel

You want to track conversions related to your social media campaigns, we suggest you use the pixel code for that. It again is simple and easy to 

set up conversions inside Facebook Pixel.

You need to create a goal with a destination URL or whatever the goal relates to and then install the pixel code to every webpage related to the campaign that you want to track.

That done, you can track conversions and measure ROIs and other metrics for your campaigns.

Conclusion

Make sure you install the tracking code for each tool in the right way on the webpages that you want to track. Create goals carefully and keep checking on the reports to improve your funnels and campaigns.

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