When you think about optimizing your website, you take almost everything into account, but images somehow get neglected a lot of times. Without an image optimizer, your website misses out on a lot of optimization goals and standards.
A website is not just about one particular element. It is a perfect mix of different elements that you can create and then present to your users in the best possible manner. The best manner is the one that makes your website perform better.
When we talk about the role of images in your content, it has to be something more than just illustrations of the textual content that you have added to your site.
Images have to add vibrance and colors and a lively feeling to the content and make it more readable. In addition to that, images have to convey meaning and message.
And apart from all that meaningfulness, there is an additional thing that images have as a duty. They have to be something more than colors and canvases.
You can always get good results from images in the simplest raw form, but if you want to add more value by optimizing them to make them the kind of images that best suit SEO trends.
You need to make sure all of your images are in alignment with the content on your website and the business model you have. An image in a search engine rank has to high up if it needs to contribute to the overall search rankings for your business.
What is an image optimizer?
If there is something that you don’t know about image optimizers, you can learn the basics and right after that, we can start to concentrate on a lot of things that are metaphorically related to that very topic.
We should probably start by answering the question, ‘What is optimization?’. In simple words, optimization is the process of making something suited to a particular environment or locale.
When it comes to business and especially digitized businesses, the term optimization focuses on making things better suited for your online entity or website or anywhere on the internet.
For the images, an optimized image is one of the good images that fulfill the criterion of SEO images. This means that your image needs to be good and it needs to be perfect in terms of SEO.
You need to know that a lot of your visitors come from search engines when you are doing your SEO in the right way with the help of plugins and all. If not you miss out on a lot of traffic.
Talking about image optimization and why it matters, when you search for a google image about something, your webpage or the image only appears in the first few searches if the image is optimized well.
How does optimization work?
Your business depends on two different things. Either you are depending on generic traffic coming from search engines as a result of your website or webpages appearing in search queries.
On the other hand, you might be depending on a lot of marketing. In both cases, you might need the help of certain plugins, tips, tactics, and tricks and that is also something we are going to cover in this blog.
We have 7 uniquely simple tips for you to follow if you want to optimize your images in the perfect way. These tips not only help with your images, but also contribute to your overall SEO strategies.
One of our clients was working tirelessly on optimizing their content to rank better in search terms and still, they were not able to do this. They went to lengths and had their blogs written and rewritten but to no avail.
We worked out a simple analysis that pointed out the flaw in their content. It was something and everything to do with their images. Their images were not optimized for website performance and were not in cohesion with the SEO strategy as well.
We worked on their content and their images for 5 days and after that, they were ready to compare the statistics. Only after 2 weeks, they recorded way more new customers than they had had ever before.
They recorded better search rankings and their keywords were performing better. From a point where the branded keywords were not bringing traffic to a 350% increase in new users, they owed it to optimization and nothing else.
Now, we should move to the 7 tips and tricks that you should use when dealing with images on your website and in your content for optimization. Let’s roll, shall we?
- Choose the right image
When you are adding images to your website and to your content, you need to make sure that your image is relevant and of high quality. If you are not sure about which image you should choose, have a look at competitors, and then decide.
Your image should be completely related to the topic that you are discussing in your content and it should also relate to the business model you have.
Most optimization experts also suggest that a good image also suits the color code and color combinations of the parent business that is using it on the website.
- Using the right type of file
When you are uploading an image to your website, have you ever given a lot of thought to the type of file you are going to upload? Well, a lot of businesses only switch image formats if WordPress does not allow the upload of the format they have.
We think that the best images are not just dependent on the picture quality or the message in them. You also need to make sure that the right file type is uploaded as in to keep the website lighter.
Converting images to another format requires you to use an image optimizer online or to choose a plugin for the same purpose. We will discuss a few great plugins in later sections of this blog too.
- The right resolution
There is no defined resolution for images on any content panel or any blog. You need to determine that based on the blog area that your website or the theme has.
You can then choose the correct resolution and the image that best suits your blog area. Usually, we ask that it be full-sized based on our SEO analysis.
- File size
You need to make sure that you are not using a picture that is too large in size and affects the speed and loading time for your webpages. Make sure your file size is contained within the normal barriers.
You can reduce the size of your images by using an online image compressor or by using a plugin. We will be discussing a few plugins in the later section of this blog.
- The right filename
Ever uploaded an image with a name that was something like ‘DCSIES-2347830890’ and still expected everything to be normal with your SEO?
Well, that is not what was going to be the case with it all. You would surely need to name the image whilst uploading it, based on the focus keyphrase for the webpage or the blog. That helps with optimizing your image better for the search consoles.
- Alt text matters
When you add an image to WordPress, you get to have the option of adding an alt text for the image. Do you skip that part? Don’t do that, please.
Add an alt text containing the focus key phrase to your image and we are sure you would perform better than you were doing without the alt text for the images.
- Plugins to get you going
For an additional helping hand, we have a few plugins for you to help with image optimization. These help you with optimizing your images to help with site performance. Choose the one that you think will help you the most.
Imagify has an excellent interface for interaction and allows you to manage your preferences with unparalleled ease. It also has a visual comparison between optimization modes to help you work better.
The basic working principle for Imagify is the provision of lighter images without the loss of quality. That is true and stands when you are using the aggressive mode.
You can also choose to compress the images more if you are not worried about the quality or lower the compression rate if you want to preserve the image quality.
ShortPixel is claimed to be a comprehensive, easy to use, stable, and frequently updated image compression tool available all across the internet.
ShortPixel is unique in the essence that it contributes to your SEO strategy too. It is simply the easiest of the tools to use and you can even classify it as an install-and-forget kind of tool.
ShortPixel optimizer compresses jpg, jpeg, png, and PDF files too. It allows a complete compression diversity and lets you compress all file types to increase your site speed.
With Smush, you can optimize your images, turn on lazy loading, resize, compress, or qualitatively recreate your images. You can also improve your page load speeds with these image optimization techniques.
Smush comes with lossless compression, allowing you to compress your images without having to compromise on the quality of the images. Compression without losses; lossless.
Smush offers you the bulk smush too. Allowing you to optimize up to 50 images with one click. This reduces your work and helps you optimize your images in bulk.
With Smush, you get the lazy loading option that helps your site speed and loading time. Also, lazy loading helps with your Google Page Speed increments.
With all this, you are good to go for your optimization efforts. Just make sure everything lines up right for you. Make these tips normalcy for your image addition and you will do great!